Fikry Fatullah, CEO and founder of KIRIM.EMAIL, recently shared his journey and company vision in an exclusive interview with SaasPirate, the leading platform for finding the best SaaS deals and software reviews.
In the interview, Fikry revealed the unconventional philosophy behind KIRIM.EMAIL, which he launched in 2016 after observing the email marketing industry since 2008. His approach challenges the traditional way email service providers treat their users.
“I see email lists like bonsai trees rather than blast zones,” Fikry explained. “They need nurturing and careful cultivation over time, not indiscriminate blasting.”
This contrarian thesis came from witnessing how the industry typically handles users with imperfect email lists. While most platforms tend to ban users for having low-quality lists, KIRIM.EMAIL takes a radically different approach.
“A bad email list is often just a neglected relationship waiting to be revived,” Fikry shared. “We’re like a rehabilitation center for neglected email lists.”
Key Insights from the Interview
In the interview, Fikry also discusses:
- How KIRIM.EMAIL grew to over 28,000 customers with this unique philosophy
- Why patience and attention matter more than quick mass campaigns
- His vision for the future of email marketing
- The importance of treating customers as partners rather than numbers
For those interested in reading the full interview and discovering more insights about building a successful SaaS with a contrarian approach, visit Fikry Fatullah’s interview on SaasPirate.
Whether you’re a SaaS founder looking for inspiration or an email marketer seeking a more nurturing approach to list management, this interview offers valuable perspectives on building a customer-centric business in the competitive SaaS landscape.
About SaasPirate
SaasPirate is an online platform that specializes in curating verified lifetime deals and exclusive discounts on SaaS products, helping users save 80-90% compared to regular subscription costs. Founded by Delon Anthony, the platform has built a community of over 15,000 entrepreneurs who rely on it to discover high-quality software solutions at affordable prices.
What sets SaasPirate apart is its commitment to authenticity – all deals come directly from software founders, ensuring no pirated software or scams. Users particularly appreciate the platform’s in-depth video reviews, detailed walkthroughs, and responsive customer service. As one user noted, “SaaSPirate is startup-friendly with genuine founder-verified deals and a strong community-driven feedback system.”
