What is the difference between transactional emails and email marketing?

What is the difference between transactional emails and email marketing? It can be hard to know what the difference between transactional email and email marketing is. But, it’s essential to know the difference between transactional emails and email marketing, so you do not overstep boundaries and send emails just because you feel like it.

In this article, we will discuss the difference between email transactional and email marketing.

the difference between transactional emails and email marketing

What is transactional email?

A transactional email is an automated message triggered by completed action such as; registering an account on a website, purchasing something from the site, signing up for the e-newsletter, websites use, etc. In addition, the messages provide information about what has been done recently to fulfill the customer’s needs.

This message is also called a confirmation email because it confirms that the action has been completed successfully. Some businesses use transactional emails to send out information about new features or changes on their websites, feedback surveys, or reminders about completing tasks.

During transactional emails, it should be clear who the message is from and who received the message. It demands clarity in content as well as being respectful of your customer’s privacy. It is important to know these things about transactional emails because companies use this type of email over email marketing – also known as spamming. 

When someone signs up for an e-newsletter, they expect companies to contact them only once per month until they decide to unsubscribe, but this is not the case for all companies. Some transactional email providers do not allow you to send out simple reminder emails or alerts about new features on your website.

What is email marketing?

Email Marketing uses email as a channel to deliver promotional messages and content to customers who have previously purchased from your website, signed up for an e-newsletter, filled out lead capturing forms, etc. 

For this type of communication to work, the first step is to capture the email address of your customers, which you can do by collecting email addresses during checkout or through lead-capturing forms on your website. After that, you can send out emails that are meant for brand building and help drive sales. 

The Difference Between Transactional Email Campaigns and Email Marketing Campaigns

Transactional Email Canpaigns

Transactional emails are a way to reach customers, but they do not necessarily contain information or provide value outside of their purchase. An email marketing campaign means building relationships with customers and driving sales.

Transactional emails can use when you need to bring attention back to the store when there is no immediate need. 

Transactional emails should only send when there is a need for it – like when someone signs up for your newsletter or when they make a purchase from your online store. Sending these messages could be considered spam by your customers and might result in them ignoring your message altogether.

Email Marketing Campaigns

Email marketing campaigns are all about giving customers something in return for their purchases, such as discounts and incentives. However, email marketing campaigns should be more than just transactional and should consider how the client will feel throughout the entire process.

Email marketing campaigns can be sent anytime and should not necessarily include offers, discounts, coupons, etc.  They should build relationships with your audience and help drive sales. It is important to maintain good communication with your customers with email marketing, for example, by sending them personalized messages that are not too frequent or intrusive. The content should be pertinent and respectful of their privacy. Otherwise, they could mark you as spam and unsubscribe from your email list.

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