Email marketing is an excellent way to reach out to your customers. An email newsletter can be sent to a targeted group of people regularly, allowing you to stay in contact with your customers and have the opportunity to promote any products or services that you wish them to buy.
However, there are costs involved with email marketing, so it’s important that you know what they are before embarking on this type of campaign.
This article will look at some of the common expenses involved in email marketing as well as how much it could cost per month for you to run such a project.
Email Marketing Fees
The fees for email marketing depend mainly upon the kind of package you opt for when engaging an email service provider (ESP). There are two main types of packages available, namely pay-per-email and pay-per-period.
Pay-Per-Email
This is the most common type of email marketing service provided by companies, such as KIRIM.EMAIL. KIRIM.EMAIL has pricing plans called Kredit which is suitable for developers, agencies, and novice email marketers.
In this kind of Pay-Per-Email subscription, you will be charged every time an email is sent out from your website. So if you have a list of 10,000 subscribers who have opted in to receiving emails from your business, sending one email to them will automatically cost you money.
Some email providers offer different rates for the number of emails sent per month, so it’s essential to check on their pricing structure before you sign up to a particular company.
Usually, however, the more people on your email list, the less it will cost per email. With the Kredit pricing plan in KIRIM.EMAIL, for example, you only need to pay around $35 per 35,000 credit emails.
That can be more cost-effective for your business.
Pay-Per-Period
This type of package is more used than pay-per-email since it can prove to be much more beneficial for your business in the long run. With this type of subscription, you are not charged a fee for every email sent out from your website; instead, you only have to pay per month, per 3 months, per 6 months, or annually.
And, the payment amount is based on the number of contacts and the length of the subscription.
Email Marketing Costs in 2022
If you sign up for a service that charges on a pay-per-email basis, the average fee of an email marketing subscription tends to be around $3 – $5 per thousand emails. Therefore, if your campaign reaches 20,000 people, the cost could range from $60 -$100 each time you send an email newsletter.
In most cases, companies will offer discounts for bulk purchases, so it’s possible that you could reduce this price by purchasing packages of 10,000 or more at a time. For example, in KIRIM.EMAIL, you can subscribe at a lower price since KIRIM.EMAIL provides an average fee of around $35 for 35,000 credit emails.
Meanwhile, Pay-Per-Period subscriptions tend to be more expensive than those charged on a per email basis as they cost around $7 -$15 per month depending on the number of contacts. Therefore, if you have a list of 10,000 subscribers and achieve one sale each month, you will be required to pay $12,500 every year just for the right to send out your newsletter to them.
This can be quite an expense, but many people feel that it’s worth it in the long run. Pay-Per-Period subscriptions in KIRIM.EMAIL, for example, is less expensive than the pricing above since you just have to pay starting from $13.61 per month for unlimited email delivery and unlimited contacts.
If you’re new to email marketing and don’t want to spend a lot of money sending out your newsletter, it’s best to begin with a company that offers a pay-per-email service, such as KIRIM.EMAIL with a pricing plan called Kredit (as it is already mentioned above).
Then, once you’ve gained some experience in this field and generated enough revenue from your email marketing campaign, you can consider changing to a pay-per-period subscription package, such as in KIRIM.EMAIL with a pricing plan called Kontak.
This way, you get the most value for money as there are no fees involved when an email is sent out, so if your customers never buy anything from you, this won’t affect your budget.
Whenever signing up for an email marketing package, you must check whether there are any extra charges involved, such as taxes or transaction fees or not. If your company is based in the US, then you’ll also be required to pay fees for every email that goes out, as per CAN-SPAM.
With this information at hand, you can make sure that you only sign up with a reputable email marketing service provider and avoid any hidden charges or extra taxes that could cost more than if you were simply making a payment each month.
As for the best option, you can choose KIRIM.EMAIL as an email marketing service provider for your companies or businesses. KIRIM.EMAIL is the only email marketing service with a built-in email validation system and automatic list cleaner.
You don’t have to bother filtering out suboptimal/broken customer emails, so you can focus on growing your business—the 3 in 1 system of KIRIM.EMAIL platform will make you feel at ease when it comes to email marketing.
The platform with your credit email base can be used for three functions at once, namely Transactional Email, Email Marketing, and Email Validation. For the cost itself, in KIRIM.EMAIL, it is more affordable since KIRIM.EMAIL is equipped with a built-in email validation system and also provides landing page builder, email builder, viral campaign & viral contest, magic opt-in, google sheet integration, etc.
Learn more about KIRIM.EMAIL service here.
