Email marketing is the use of email in a commercial or non-commercial context to market products and services. Therefore, it can also be called “electronic direct marketing” (EDM).
The email typically uses an electronic mail service provider to send messages, including attachments such as images, text documents, spreadsheets, presentations, and videos.
Often this form of advertising is targeted at individual recipients. For example, the most common type of email campaign is one that offers some incentive—a coupon or discount offer—to entice people with something worth their time to open the message and read it.
Email campaigns are beneficial because they’re easy to set up and measure the success rate with metrics like clicks and opens. They’re also inexpensive when you compare the cost to other advertising methods, such as newspaper or television. As a result, email is the most widely used online marketing tactic today.
What is Marketing Campaign?
A marketing campaign is a process by which a company generates awareness and buzz about its product or service. For example, a company will usually create a campaign for a new product by designing adverts and other messages to show in different media.
The company may also use social media to communicate with customers and conduct surveys and other research activities among potential and existing customers.
The types of email marketing campaigns that we see today are just as diverse as the companies that use them. For example, the types of email marketing campaigns that we see today include:
Welcoming email series
\Welcoming email series are a simple and effective way of communicating with your leads. The goal of the email is to:
- Welcome them to the list and company
- Set expectations for their experience with your company on the list
- Provide value through sending educational content that’s relevant to their needs
The following is an example of the welcome email series with the first message:
We’re so happy to have you on board with us. You’ve given me confirmation that what I’m trying to do is worthwhile and the big reason I get up early every morning. I can’t wait to see where this journey leads you.
Confirmation emails are the most common type of email marketing campaign. These types of email campaigns can use to confirm purchases and many other things such as account registration.
Below is an example of a confirmation email:
Thank you for purchasing our product. We hope you enjoy it! Please click the link below to confirm your purchase.
If you do not click the link and verify your purchase, we won’t know that you received the product, and we will not refund your money. It is why it’s essential to check your inbox and click this link now: examplelink.co
To receive your money back, please click the link below: examplelink.co.
Letting us know if you have any questions by emailing at email@example.com. We will get back to you as soon as possible. You must do it today, or we can’t refund your purchase.
The Standard Promotional Campaign
A promotional campaign is an email marketing campaign designed to entice the reader to purchase the product or service offered. Promotional campaigns use by businesses that provide products or services that are not perishable goods.
The following below is an example of a standard promotional email:
We’re offering discounted rates for all our products! Here’s how you can get the discount:
1) Click on the link below
2) Select your size and color, then click “add to bag” (you can permanently remove it later)
3) Check out your shipping address and billing information; you will be automatically given the discount.
4) Be sure to visit our blog for more great deals!
5) The discount will automatically be applied to your order.
If you have any issues, please email us at firstname.lastname@example.org. We’re here Monday through Friday from 7 am-7 pm EST and Saturday 8 am – 2 pm EST!
The Seasonal Campaign
The seasonal campaign is an email marketing campaign that encourages people to shop for the appropriate seasons. The idea behind the technique is to entice customers who typically wait until the end of the season before they make their purchases.
The following below is an example of a Seasonal Campaign:
Hi! It’s time to think about transitioning your wardrobe for spring/summer now because it will be arriving soon. What do you need? Dresses, skirts, sweaters, t-shirts, shorts?
Why not take advantage of our latest sale today and buy some new clothes! You can find them by clicking on this link: www.thepurposeiam.co/spring-collection/.
There are some great deals in the spring/summer collection, so you don’t want to miss them!
Click below and let us know if you have any questions. As always, we’re here for you Monday-Friday from 7 am-7 pm EST, and Saturday 8 am – 2 pm EST!
Lead Nurturing Email (Education Email)
Lead nurturing emails are a type of email marketing campaign delivered to the customer as they would engage with the company instead of the other way around.
Here is an example of a lead nurturing email:
Hello, we hope that we can help you find what you’re looking for! We’ve been providing our services for almost five years, and we specialize in assisting people in finding their desired products and services. Please fill out this contact form if you don’t mind, and we’ll get back to you within 24 hours. We look forward to hearing from you soon!
These email campaigns are usually personalized emails that companies send to their customers, including promotional materials. Businesses use this type of campaign with a large customer base.
Newsletters usually have an opt-in mechanism, so they only go to users who have agreed to receive marketing material from the company.
If you’re interested in sending out email newsletters, here are a few things to consider: Newsletters need to be sent with an unsubscribe link.
If users choose not to receive your emails anymore, they will use the unsubscribe link. Make sure that all recipients can see and use this easy-to-find link so you won’t lose customers.
If you have a business mailing list, it’s advisable to keep the unsubscribe link at the bottom of the email so it’s visible but not too noticeable.
Newsletters don’t need long emails—send out short emails that are valuable and informative for your customers. If you’re sending digital newsletters with images, videos, or downloads, make sure to connect to the email content.
The Post-Purchase Drip
The post-purchase drip is a technique that involves sending email campaigns after the customer has purchased something.
There are two different types of post-purchase drips:
- the first type goes out right after the order,
- the second type goes out after they have an interaction with the company.
Both, however, are designed to keep your customers engaged with your company and hopefully increase the chance that they will purchase from you in the future.
The following below is an example of a post-purchase drip email that goes out right after the order:
Hello! Thank you for choosing to make your purchase on our site! We hope you enjoyed browsing through our selection. Let us know if you have any questions or comments about your recent purchase by filling out the form below.
We look forward to hearing from you!
In the example of a post-purchase drip email that goes out after an interaction with the company:
Hello, we hope that we can help you find what you’re looking for! We’ve been providing our services for almost five years, and we specialize in assisting people in finding their desired products and services. Please fill out this contact form if you don’t mind, and we’ll get back to you within 24 hours.
We look forward to hearing from you soon!
The Cart Abandonment Campaign
This campaign reminds customers about their abandoned cart and entices them back into buying from your site.
For example, you could send an email out reminding them of the products they had in their cart or offer a unique promo code for a discount on those items.
It’s also common to see cart abandonment campaigns sent out through various social media platforms like Facebook, Instagram, etc.
The Re-Engagement Campaign
This email reminds customers of products that they had in their cart or offers a discount on those items. It’s also common to see cart abandonment campaigns sent out through various social media platforms like Facebook, Instagram, etc.
Here is an example of a re-engagement email:
Hello, thank you for your interest in (Company)! We hope to see you again soon!
We wanted to make sure that we followed up about this change with you, our valued customer. Your email address has recently changed, and you will now receive emails for all promotions and expiration updates on your account at (company). Click here if you would like to keep receiving emails separately for each promotion or expiry update.
Thank you for being a valued customer of (Company)!
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