The 4 Principles of Paid Advertising You Should Know Before Decided to Use Paid Advertising

Before we start to talk about these 4 principles of paid advertising, I never found the giant online business without using paid advertising media as a marketing channel.

It’s happened because of paid advertising is so fast and scalable nature, paid advertising online such as Facebook Ads and Google Adwords are an easy option for most online businesses.

If You want to use paid advertising, there are 4 things You should know that will help You to prepared and feel the result.

Most failure cases can be avoided if you are well-prepared before advertising.

4 Paid Advertising Principles

What are these four things?

  1. The Patience
  2. Testing
  3. Wide to Narrow
  4. It’s All about Target

This is the result of our experience in advertising for more than 2 years. For beginners, the mentality in advertising is unsteady, especially if they have limited budget. Therefore, this article here for you as a basic guide before deciding to use paid advertising. These are the 4 basic principles of paid advertising.

Give the Ad Time to Learn

This is the first principle you should know when start to used paid advertising. Let the ads run to get the feedback in the form of data. Even though the ad has not produced anything, even give you a profit loss, let the ad run no matter what.

All the ads that are successful, it also takes time. For the example, the ads still run in 3 days, on the 4th day you want the result from the ads. Even Google itself advice the Adwords users to run ads for at least 3 months to get the mature data. With the enough time, the data will make form a pattern to find the winning campaign.

Don’t think that, the advertisement has been running for a day, there is no income, so you say you are losing when used Facebook Ads, then stop the ad. Actually, paid advertising failed because they are impatient. Can’t wait to build the data and can’t wait to receive the income.


There is the term that no testing no marketing. So You should test the ads.

Don’t asked to people or your marketing teacher about, which is the perfect pictures, how are the adcopy, etc. Because, it can be look good for other people, sometimes not good for you.

Then what should you do? The best thing to do is knowing how the testing of framework. How does the testing work, what did they test first? The headlines? The pictures or writing? The CTAs? etc.

The point is you should test everything you want to know. And the most important thing you should ask to your market, not to the teacher or anyone else. Whatever you want to know just test it.

Wide to Narrow

It means that start from the wide and then narrowing. For the example, in advertising, the first to do is about general thing. From the theme, the target, the age range is general. After you get the data, feedback and new insights you can narrowed the ads until you get the winning campaign with appropriate target in it. Don’t assume too deep so you can miss the important data in the field.

It’s All about Targeting

If you failed to advertise, if you losing in the ads, it is related to the targeting. This applies to Facebook Ads and Google Ads. So it’s not because of the wrong picture or the wrong headline. If your ad doesn’t appear to the right people, no matter how good the advert, it will be in vain. Targeting is the key word. It’s a different if the targeting is right, but the ad is bad, it will be still produce.

Well, those were the 4 principles of paid advertising that can be used as an initial guide before you decide to advertise with paid advertising.
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